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Step 1. Building the foundation
Having a successful presence on the Internet starts at the foundation. Just like constructing a building, your web site needs a plan. We don’t begin construction until we have a clear blueprint of where you want to be when it’s finished.
We start our process with a strategy meeting between your company and our key managers handling your project. At this meeting we uncover the key issues, provide general advice, and ultimately finish with a mutual understanding of the objectives and general design of the Web site to be constructed. Some of the major topics include:
- Developing an understanding of your current business functions
- Determining your target audience
- Analyzing your current marketing efforts and medium
- Determining a clear objective for your Internet presence
- Developing a preliminary list of content to be provided in your Web site.
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